the pretty shelf

Privacy Policy

Last updated: September 2026

At The Pretty Shelf, we care about your privacy as much as we care about packing your order safely. This page explains what information we collect when you visit or shop with us, how we use it, and the choices you have.

1. Information We Collect

When you browse our site, place an order, or contact us, we may collect:

  • Contact details — name, email address, phone number, and shipping/billing address.
  • Order information — the products you purchase, order value, and payment status (we do not store your card or UPI details; these are handled securely by our payment partners).
  • Communication — messages you send us via email, Instagram DM, or our contact form.
  • Usage data — basic technical information such as browser type, device, and pages visited, collected automatically to help us improve the site.

2. How We Use Your Information

We use the information we collect to:

  • Process and deliver your orders, including sharing your address with our shipping partners.
  • Respond to your questions, order updates, and customer support requests.
  • Send order confirmations and, if you've opted in, occasional updates about new collections or offers.
  • Improve our website, products, and overall shopping experience.
  • Prevent fraud and keep our store secure.

3. How We Protect Your Information

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, or misuse. Payments made on our site are processed through trusted, secure payment gateways — we never see or store your full card details.

4. Sharing Your Information

We do not sell or rent your personal information to third parties. We only share what's necessary with:

  • Courier and logistics partners, to deliver your order.
  • Payment gateway providers, to process your payment securely.
  • Service providers who help us run the website (e.g. hosting), under confidentiality obligations.

5. Cookies

Our website may use cookies to remember items in your cart, keep you signed in, and understand how visitors use the site. You can disable cookies in your browser settings, though some parts of the site may not work as smoothly as a result.

6. Your Choices

You can, at any time:

  • Ask us what personal information we hold about you.
  • Ask us to correct or update your details.
  • Unsubscribe from marketing emails using the link in any email we send.
  • Request that we delete your personal information, subject to any legal or accounting requirements.

7. Children's Privacy

Our website is not directed at children, and we do not knowingly collect personal information from anyone under the age of 18.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. The updated version will always be posted on this page with a new "last updated" date.

9. Contact Us

If you have any questions about this Privacy Policy or how we handle your information, reach out to us at: